ILLUSTRATION & LETTERING
Gnubees is a range of fruit drinks for youth, using real ingredients, non-GMO, locally sourced when possible, and use a pouch to cut down on transportation weight. Their original mascot of a Gnu needed an update, so I was asked by their design director to do some character development and design work to refresh the brand.
Check them out here, and get them at Whole Foods.
IN THE BEGINNING
Here is our original Gnu: they wanted to make him a bit more friendly for kids, maybe lose the glasses, and be a bit more cartoony.
The process started with sketches of new character - playing with different attitudes and personalities, to get to know who the Gnu is. Maybe this Gnu loves bodybuilding, maybe shy, maybe really enthusiastic. Who IS the new Gnu?
Be friends with these guys!
I proposed a total redesign for this kid’s drink, but it was a bit of a departure and so they stuck with a design that was closer to the original.
These images were water-coloured and content selected based on suggestions from the team. Vocabulary was hand lettered and checked by the community for accuracy.