ILLUSTRATION & LETTERING

GNUBEES REDESIGN

Gnubees is a range of fruit drinks for youth, using real ingredients, non GMO and locally sourced when possible. They use a pouch to cut down on transportation weight. Their original mascot of a Gnu needed an update, and I was asked by their design director to do some character development and design work to refresh the brand.

Check them out here, and get them at Whole Foods.


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The final design was a refresh of the original, with the Gnu updated (and he lost his glasses!), with a new bee friend and some fresh produce. Before this decision, I suggested a total redesign to be a more contemporary and fun, with a series of character development sketches and a few ideas mocked-up for packaging.

Be friends with these guys!

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I proposed a total redesign for this kid’s drink, but it was a bit of a departure and so they stuck with a design that was closer to the original.

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These images were water-coloured and content selected based on suggestions from the team. Vocabulary was hand lettered and checked by the community for accuracy.


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About 20 percent of roughly 3,100 Inuvialuit people speak this language conversationally today, with most also speaking English. This means the project has twin goals: to draw attention to renewable energy options, as well as to help revitalize a declining language
— Sheena Adams, Arctic Energy Alliance (from the Smithsonian article)