ILLUSTRATION & LETTERING

GNUBEES REDESIGN

Gnubees is a range of fruit drinks for youth, using real ingredients, non-GMO, locally sourced when possible, and use a pouch to cut down on transportation weight. Their original mascot of a Gnu needed an update, so I was asked by their design director to do some character development and design work to refresh the brand.

Check them out here, and get them at Whole Foods.


Photos via @gnubees

Photos via @gnubees

IN THE BEGINNING

Here is our original Gnu: they wanted to make him a bit more friendly for kids, maybe lose the glasses, and be a bit more cartoony.

The original Gnubees packaging, via @gnubees

The original Gnubees packaging, via @gnubees

The process started with sketches of new character - playing with different attitudes and personalities, to get to know who the Gnu is. Maybe this Gnu loves bodybuilding, maybe shy, maybe really enthusiastic. Who IS the new Gnu?

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ALTERNATIVE VERSIONS

Be friends with these guys!

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I proposed a total redesign for this kid’s drink, but it was a bit of a departure and so they stuck with a design that was closer to the original.

Gnu New.jpg

These images were water-coloured and content selected based on suggestions from the team. Vocabulary was hand lettered and checked by the community for accuracy.


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About 20 percent of roughly 3,100 Inuvialuit people speak this language conversationally today, with most also speaking English. This means the project has twin goals: to draw attention to renewable energy options, as well as to help revitalize a declining language
— Sheena Adams, Arctic Energy Alliance (from the Smithsonian article)